Automotive Marketing - Cars: Buying versus Leasing

When it comes to automotive marketing, perhaps the name Brian Ongaro rings a bell. Brian Ongaro is a man who joined the Boardwalk Auto Group and eventually contributed innovative marketing experience to the company. Just like its founder, Scott Ginsburg, Brian Ongaro gained more experience in broadcast media. In fact, he was appointed as the market manager and executive vice president of AMFM, Inc. in 1997 and the executive vice president of CBS Radio in 2002. After twenty-eight years in the broadcast media industry, he was able to bring organization management knowledge and skills to Boardwalk Auto Group.

Today, you can be part of an automotive marketing team. You just have to be like Ongaro and possess the skills that he has. Also, you should be knowledgeable on the various brands of cars including Ferrari, Porsche, Volkswagen, Lamborghini, Maserati, and Audi.

In addition, you should be able to reach a wide range of audiences so you can introduce different automobile models, as well as provide information to them. You can make use of social networking sites, print ads, and direct mail amongst other marketing methods.

Moreover, you should know the pros and cons of leasing and buying a car. If you really plan to take on automotive marketing, you should be able to provide answers to your customers regarding this matter. As you know, leasing and buying have their own sets of advantages and disadvantages. See to it that you guide your customers well. Otherwise, they will no longer believe in you and you may fail in your profession. The economy is not doing so well at the moment, so it is really important to make the most of the available budget.

For some people, owning a car is better than having to lease it. This is especially true for people who live far away from their workplace or whose jobs require that they travel a lot. On the other hand, some people may be better off leasing a car than buying one. These people are usually the ones who work at home or live near their workplace. Walking, taking a cab, or taking a bus to work may also be more ideal for some people since paying fare is cheaper than paying for gas. Again, the pros and cons of each option depend on the needs and lifestyle of the person.

When you buy a car, you will have to make several payments but the car will be yours. The greatest benefit of buying a car is that you will get to own the car and be free to sell it any time you want. The insurance limits on your policy will be lower compared to when you lease. You will also be free to rack up the mileage without any restrictions or penalties. However, you should realize that the monthly payments for buying a car are higher than for leasing one. You may also need to place a down payment; this could make initial out-of-pocket costs higher.

When you lease a car, you will also need to make payments but the car will not be yours unless you purchase it for its depreciated value. There are lower out-of-pocket costs and little or even no down payment at all, and the monthly payments are lower. However, your ownership of the car is limited.