Merchants Automotive Aftermarket How To Locate - The Car Market, Fast Repair, Merchants - Automotive

Market Positioning a product in itself is not you do something, but the eyes of your potential customers what to do.



My "car after-market investment Difficulties? "Article in the" observation car "magazine published this year, No. 2, received a lot of reader mail, telephone consultation, I am here through the" observation car "magazine to answer readers.



Chain, including car accessories market chain are often no clear their position, they begin to blind investment, inadequate, often lead to failure. The domestic automobile market in general "loose, chaotic, poor", also known as the "strong market, weak industry."



Therefore, in recent years, capital and went over into the automobile market, whether foreign rapid repair or soil amendments such as the mushroom sprouted quickly. However, most of the fast repair chain focus on "large" position, has invariably linked into difficulties. In China, Shanghai, Guangdong, Beijing and other places formidable giant enclosure of foreign fast repair "yellow hat" denounce the Chinese market, refuses to accept a similar foreign fast repair many examples of Chinese soil.



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Market position in the 70s of last century by the American Marketing Ries and Jack Trout Ai scientists proposed, which means that existing products company based competitors in the market finds itself position of the products for customers of certain characteristics or attributes of emphasis, the distinctive shape for the enterprise product, gives the impression of a distinctive image, and this vivid transmitted to customers, thus making the product the market to determine the appropriate location.



Market orientation is not a product itself, you do something, but the eyes of your potential customers what to do. The essence of market orientation to the enterprise and other enterprises strictly separated, so that customers clearly feel and recognize the difference, and thus occupies a special position among customers.



Market positioning can be divided into re-positioning of existing products and potential products on the target bit. Re-positioning of existing products may cause the product name, price and packaging changes, but these changes are intended to look to ensure products remain in the minds of potential consumers to buy the image of worth. Pre-alignment of potential products require marketing must start from scratch, so that products do meet the selected characteristics of the target market. Companies conducting market position, on the one hand to understand what kind of competitor's products feature the other hand, to study various properties of the product consumers degree of attention, and then to analyze these two aspects, then selected the company product features and unique image.



Market position include: strategic positioning, product positioning, brand positioning, consumer positioning, competitive positioning five.

Strategic positioning of strategic objectives and mission, its to be addressed is "Who am I? I have to go through what channels where" question. Strategic Positioning a centralized strategy, differentiation strategy, low-cost strategy.



Product positioning product entity focused on positioning quality, cost, features, performance, reliability, versatility, style, etc..

Brand positioning is the positioning in the market and product positioning, based on a specific brand of cultural orientation and personality differences on the business decision-making, it is the target market to establish a brand image related to the process and results. Brand positioning, market positioning and focus on core performance. Once the selected target market companies, it is necessary to design and create their corresponding product, brand and corporate image, to achieve the objective of consumer recognition. As the market position of the ultimate goal is to achieve sales and brand is the basis for dissemination of product information, brand or consumers buy products based primarily on, so the brand to become a bridge connecting the consumer products and brand positioning has become market positioning and focus on core performance.



Consumers identify businesses locate target customers another way is to target market. Including the regional market in which consumer groups to which a particular service (the main consumer groups) to provide products or services.



Competitive positioning relative to competitors determine the enterprise market place. It has the following three types of orientation: the first needs-based competition strategy in defining the target customer for all or most of the demand. This possibility is to corporate customers can design a specific time when you want something. Second, enterprises can rely on the production of a product or service industry products to locate other competitive strategies. Such strategies have a significant role in nurturing the market. Third, access-based positioning of contacts in different ways to segment customers or contacts. Is to understand that they play cards, so that customers feel at ease in shopping on the basis of the use of strategies.

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2010 U.s. Automotive Transmission Repair Industry Report

2010 U.S. Automotive Transmission Repair Industry Report

The U.S. Automotive Transmission Repair Industry report, published annually by Barnes Reports, contains timely and accurate industry statistics, forecasts and demographics. The report features 2010 current and 2011 forecast estimates on the size of the industry (sales, establishments, employment) nationally and for all 50 U.S. States and over 900 metro areas. New to the report this year are: financial ratios, number of firms and payroll estimates. The report also includes industry definition, 5-year historical trends on industry sales, establishments and employment, a breakdown of establishments, sales and employment by employee size of establishment (9 categories), and estimates on up to 10 sub-industries, including automotive transmission repair.

Table of Contents:

Users'' Guide,
Industry Definition and Related Industries,
Industry Establishments,
Sales and Employment Trends,
Financial Ratios,
Establishments,
Firms and Payroll,
Sub-Industries - 2009 Estimated Industry Sales ($ Millions),
Sub-Industries - 2009 Estimated Number of Establishments,
Sub-Industries - 2009 Estimated Number of Employees,
5-Year Trend - Estimated Industry Sales ($ Millions),
5-Year Trend - Estimated Number of Establishments,
5-Year Trend - Estimated Number of Employees,
2010 U.S. Metropolitan Areas - Estimated Number of Establishments,
2010 U.S. Metropolitan Areas - Estimated Industry Sales ($ Millions),
2010 U.S. Metropolitan Areas - Estimated Number of Employees,
2011 U.S. Metropolitan Areas - Estimated Number of Establishments,
2011 U.S. Metropolitan Areas - Estimated Industry Sales ($ Millions),
2011 U.S. Metropolitan Areas - Estimated Number of Employees,
2010 U.S. States - Estimated Number of Establishments,
2010 U.S. States - Estimated Industry Sales ($ Millions),
2010 U.S. States - Estimated Number of Employees,
2011 U.S. States - Estimated Number of Establishments,
2011 U.S. States - Estimated Industry Sales ($ Millions),
2011 U.S. States - Estimated Number of Employees,
Definitions and Terms



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Automotive Repair Insurance Advice - Do You Have Enough Auto Repair Insurance?

Most people have liability insurance simply because it is mandatory, but there are a lot of people driving around without enough automotive repair insurance for their own vehicle. The problem with this is that while you may be able to fix someone else's car if you are at fault you will be left unable to repair your own vehicle if you are lacking this coverage.

Purchasing enough insurance for your own vehicle can prevent you from facing serious financial difficulties. Not many people can survive the loss of their automobile for any significant amount of time, yet if you car is damaged in an accident caused by you this is exactly what will happen.

The reason most people opt out of protection for their own car is usually due to their financial situation. They are trying to save money on their automotive insurance. There are better options out there for this however.

The best of these options is to simply find a less expensive car insurance policy.

In order to find the least expensive coverage for which you qualify you will need to collect as many quotes for an insurance policy as possible. This will allow you to shop for the lowest price that is available to you. It won't even take up too much of your time.

Getting vehicle insurance quotes online is as easy as filling out a simple form and clicking the mouse. Within a few minutes you will begin receiving quotes from the companies you were interested in.

After you get a quote that is inexpensive enough for you to keep your automotive repair insurance active make sure to look into the company a little bit further. You also want your car insurance company to have excellent customer service.

This will make it a certainty that you have the best coverage for the price you are looking to pay.




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Keep Car In Good Shape With Automotive Repair

Every person owns a car nowadays. Car has become the mode of transport for short and long distances. The implementation of all necessary automotive problem solving and maintenance measures according to their appropriate plan will be an professional means of decreasing the necessity for common and avoidable car repair. Even if the person is suffering from financial crises, he owns a second hand car. Need of car is increasing in this mechanized world. After the car purchase, cost of car parts, its repair, engine replacement and all expenses are followed with buying of car. The resulting amount will be increasing. Individual can hardly save his money. However, the fact is an individual needs a transport for travelling from one place to another and the expenses are nearly same as the car repair and travelling allowance. Thus, it is the wise option of owning a car.

The owner of the vehicle can save his money if he takes the responsibility of maintaining some parts of the vehicle. This can save the money instead of paying it to mechanic. Some of the car repairs are only done with an expert mechanic. The engine repair is only possible with a professional dealer or service mechanic. The mechanic must be skilled in his work and reliable in his service. The services of reliable mechanic will be more essential for additional compound automotive investigations and maintenance actions for car repair.

Any type of vehicles needs an auto repair after certain period even if the vehicle in giving good performance. If the service mechanic is reliable then owner of the vehicle can get advantage of auto repair and maintenance tips.

The owner must go through the manual of the vehicle and must read all the auto repair tips. These tips can be useful for the owner at any moment. If the manufacturer gives any tips for automotive repair, then give the equal importance to them. They also give the schedule for the servicing and auto part maintenance.

By following all these procedures, the car can remain in good shape. The owner must take the readings of mileage, check the fluid levels, therefore it becomes easy to detect the problem in the vehicle. If there is any wear and tear in the seats, other parts of the vehicle and tires are inflated, then immediately consult the auto repair mechanic.

If the owner detects any peculiar noise, or strange vibration then consult the mechanic, as it is the indication or some warning. There is a need of automotive repair. Some of the indication is for emergency auto repair. After the car repair is complete, the owner should take a written copy of repair note that all repairs are completed. Before submitting the car, take a quotation from the service center and then submit the car for auto repair in authorized service center.

Therefore, auto repair of any vehicle is necessary for every owner who owns any model of car. Once you have purchased the car, the auto repair is at owner’s risk. Maintain tour car in good conditions by doing its regular servicing and repairing the parts if necessary.

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Summer car maintenance tips - Maintenance - Automotive repair and maintenance industry

Now about to enter high-temperature hot summer temperatures in high fever, it is easy to heat stroke, car is the same, some use of frequent or heavy system load devices, such as Tire , Air-conditioning system, lubrication system and so prone to failure. Thus a car in the hot summer, will need special care, the following are some summer car maintenance tips. Related Reading: Enjoy the cool of a summer special summer car maintenance all captures   Summer foil for the car Some attention

1, to prevent Puncture Summer pavement temperatures often above 70 , automobile tires as a long time at high temperature on the road, increased pressure within the tire, at this time if there is damage or weakness of the tire is prone to puncture. Therefore, the summer should pay attention to maintaining the provisions of the tire pressure. High-temperature heat, especially when hot afternoon, should be appropriately reduced speed.

Vehicle to be equipped with effective fire fighting equipment.

2, try to avoid prolonged Travel

Extremely hot conditions, should avoid prolonged driving. Traffic on the way to note a timely break. Parking should be kept in a cool, ventilated place choice. If the thermometer pointer has been that close to the high temperature zone, and you have to stop the car, the engine Extinction "Fever." If the water to the radiator cooling lines must be careful not to get wet.

Best to develop a regular cleaning your radiator piece of good practice, this can increase the engine's cooling effect can also reduce the engine overheat, for maintenance, they should pay attention to the fan belt can not be viscous oil, to prevent slipping .

Summer, hot weather, open-air car parking to the rapid warming, sealed enough for people and livestock died, so even a short period of time to leave, they should take away children or pets.

3, replace the wiper to ensure the best vision on rainy days

Rubber wiper on the leaf with the years of aging will affect the wipe effect.

To get the most clear in the rain Drive Line of sight, the best two years to replace a windshield wiper.

4, fuel tank cap must be tightened

At high temperatures, oil and water evaporation will naturally increase. Fuel tank cap to reclosable, tubing to prevent oil leakage; always check the water level of the water tank, crankcase Engine oil Oil surface, the height of the brake master cylinder Brake Fluid Surface height and density and liquid electrolyte within the battery height. When the working fluid is low, add the required timely manner.

5, to prevent fires Hot summer weather, so the vehicle must not carry inflammable and explosive materials. If it is necessary to bring the article, you must ensure that they are not placed in the compartment where the sun can be sunlight. Do not smoke in the car, to avoid fire.

6, anti- Auto Paint Damaged

Although it does not seem to life, but there are really afraid of drying, long-term exposure would send the old, wrinkled. Ordinary beauty waxing, although some role, but because any wax all contain silicon components, well-ultraviolet radiation will rust paint, leaving little spots. And the wax itself will not achieve increased hardness, the role of UV will be lost very quickly due to high temperature and, therefore, should be stopping the car parked in the shade.

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Basic Auto & Truck Repair Automotive Tools

If you want to be a good weekend auto buff it is often said that a tradesman – or this case the budding automobile mechanic is only as good as their tools. You cannot do much work on your car, truck or Sports Utility SUV vehicle without proper tools. On top of that having on hand the “proper” tool rather than a make do all size fits anything variety makes jobs a breeze that would be both hard to finish to beginning or auto repair project to end.

In the vast majority of cases the average homeowner and this case auto owner already has a good basic set of tools that includes screwdrivers , hammers , perhaps some wrenches. Toss in a plug in ac or rechargeable screw driver along with perhaps a rechargeable screw driver and you are off to the races.

However many of the tools of the trade of auto and truck repair and repairs that are useful and indeed essential are specialized tools in themselves that are basically required to make car care safe and economical.

In most cases these tools will pay for themselves handily after only one or two uses. In other cases you may be lucky enough to borrow them from friends and family. In other cases some big box auto repair outlets will rent or loan you the tools with a deposit and perhaps a rental fee. There are always lots of options available.

Overall the recommendation from professional auto mechanics is not to take what you might think is the easy road and purchase tools whose predominant role is to speed up a professional mechanics work. If you do not how to complete a task safely and thoroughly the old slower way why speed it up. Its only mud thrown against the wall resulting in a bottleneck quicker so to speak.

For many a weekend and amateur mechanic or car maintenance buff it’s a hobby of labor and love. The do it yourselfer can afford to work at a more leisurely pace and thus need not acquire tools whose main role is to speed up the process of completing a job rather than mainly getting the job done. You are not Mr. Goodwrench.

It’s a new world out there with both metric and the older standard US imperial measure sets of precision tools such as wrenches and gauges easily available on the automotive market whether at your local auto supply store or big box outlets. Other tools such as ratchet extensions, punches and drill chucks whose exact size and sizes are not critical or crucial to their function are usually sold in the “real” tool measurement standard for many old timers that is good old fashioned inches, feet yards or what ever your heart desires.

Lastly never take the short cut route out when it comes to auto tools. Buy quality.

Quality pays in the long run it does not cost. Secondly check if your car or truck requires metric, imperial or both or both types and varieties of tools. Never ever use imperial tools on metric components or vice versa. Have fun on your project cars in your garage.

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Marketing Strategies For Automotive Repair Shop

If you own a business and you want to invest for something new, it is best to choose for automotive repair shop especially if your current business is connected with this kind of industry. However, before engaging with this kind of business, you must know the proper marketing strategies first so that you can be at peace that what you are planning to invest will turn into success.

Nowadays, the industry of automotive is one of the most established businesses globally. Since every person worldwide use cars and other vehicles in their everyday life, the business for repairing their autos can secure your future.

As mentioned above, you need to know the marketing about this kind of business. Do not worry because these strategies are very easy to follow and carry out. Some of the most useful marketing strategies for your automotive repair shop are the word of mouth, direct mail, creating website or blog and press release.

One of the oldest and known strategies when it comes in marketing your business is the word of mouth. This is absolutely a proven technique as one of the consistent form of marketing. Once you have customers that have been satisfied with your work, they will possibly tell it to their friends who are also looking for best services when it comes in repairing their cars.

The second marketing strategy is through direct mail. You can send postcards and mails within your neighborhood and this can help you promote your business with the possible clients that will soon need your services.

The third marketing strategy in this business is to create website or blog. Since the Internet is a place where almost people go to search and look for several things, you can also use it to promote your business. There a lot of individuals surf the net just to look for repair shops that can fix their cars. You can even write detailed information with regard to automobiles and even some reviews about it. With this way you can promote your business in bigger audience.

The last marketing strategy is through the use of press release. You can do it either off-line or on-line. When you do it off-line all you have to do is to write a good press release with regard to your business and send it to any local newspapers. With online, you also do the same and post it on your website or blog.






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Automotive POS ? Best software to repair your car

Due to the general financial constraints in the growth of American economy. The owners are gradually turning towards more independent car shops for their repairs and services. They are always on the process of making the car repairing an added advantage of making things more simplistic. The automotive industry remains a bit complicated about the range of software to be used for the repairing of the damaged automobiles. The Automotive POS is one the most comprehensive software’s for the car industry. This automotive repair software is very much complicated and also at the same time more useful. There other factors to be considered in this process, apart from the catalytic converters. There are other various car specific inventories.

The other software, which is very much essential in the repairing of the vehicle, but there is software that will protect your Beverages business from losses.

It is called the Beverages POS; this will help you control the losses from your brewery. They are very complicated and advanced software systems. Some of the large breweries take the support of comprehensive solutions. It will automatically monitor various points of sale. Some of the companies offer their comprehensive service in this field. There is an automatic co ordination between the sales of different beverages at various point of sale.

Whether you are a field force or a field force or a dealer network who is engaged in the business of automotives, the specialized software of Automotive POS is really comprehensive service. It helps to take the care of the complete car. There are many leading global automotive brands, who take the help of this comprehensive service.

You can place your intuitive orders online. With the online facility you will be able to enjoy the flexibility of predetermining the stock quantities for the particular time periods or some type of specific promotions. The Beverages POS also works in similar ways, getting you the most comprehensive information, regarding the quantities of sale.

We all know that each and every customer is quite different from the other; in fact several car manufacturers are going for the compact services and technology. The service of Automotive POS is very much necessary to take care of the automotive world. We focus on the Beverages and the liquor industry also, giving them compact solutions in controlling their increasing incremental losses through Beverages POS. We try to ensure the exact requirements of the customer and try our best to deliver almost term end solutions. Our software or technological solutions are very much like it caters to each and almost every individual customer. The solution technology helps to increase the sale of the company to a maximum point and it decrease losses. This really makes the business to grow and prosper. The overall health of the economy benefits from this.

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