Automotive Marketing: Boardwalk Porsche

‘Evolution not Revolution’ this is the Porsche 911 Carrera design philosophy and Porsche is keeping the tradition alive with a new seventh generation edition.  To get a glimpse of the latest design of the legendary car visit Boardwalk Porsche in Plano, Fort Worth and Dallas, Texas. Brian Ongaro, Vice President of Sales and Marketing for Boardwalk Auto Group will be able to answer any inquiry about the Porsche line of luxury sports vehicles whether it be the Porsche Carrera, the Porsche Boxster, or the Porsche Cayman, or their sport utility vehicle the Cayenne or Panamera. Visit the blog at the Boardwalk Auto Group website.

Porsche is a German car company founded by Austrian Engineer Ferdinand Porsche, the man who also designed the iconic Volkswagen or ‘People’s car’ later on renamed ‘the Beetle’. This close relationship between Porsche and Volkswagen, they shared designers and engineers, explain some of the design similarities of the two car brands, such as the use of air-cooled rear mounted engines as well as the rounded shapes and compact design.

The similarities will end there because whereas the Beetle became identified as a laid back but stylish road car the Porsche became the most powerful brand in the racing car industry. A well respected brand in the motor sports world having earned some 28,000 victories in various racing competitions since the company started producing these sports cars. It continues to design and produce racing cars and is considered to be the largest race manufacturer in the world.

What is the right way to pronounce the name Porsche? This is an unusual trivia because a lot of people are not aware of the proper way to pronounce the name of the number one sports car in the world. In the United States and most English speaking countries it is acceptable to pronounce it as ‘porsh’. But the proper way to say it really is ‘porschwa’ because the German language does not have a silent ‘e’ and words ending with the letter ‘e’ are usually pronounced with an unaccented ‘schwa’.  

Continuing its leadership role in the automotive industry Porsche is also in the forefront of developing hybrid technology, in collaboration with Japanese automaker Toyota. This collaboration resulted in the production of the Cayenne, the very first Hybrid sport utility vehicle, the Panamera, a four door hybrid vehicle and they have also managed to incorporate hybrid technology into their two-seater sports car 918 Spyder.

For more information on the latest from Porsche, visit one of the largest luxury car dealerships in Texas, Boardwalk Auto Group. Visit Boardwalk Porsche and know more about the latest Porsche models that are on sale, or for lease to every Porsche or luxury car enthusiast. Brian Ongaro, Boardwalk Auto Group’s new Vice President of Sales and Marketing and his staff of sales and technical specialists are available to provide any information you need about the luxury car brands at Boardwalk Porsche, Boardwalk Ferrari, Boardwalk Lamborghini, Boardwalk Maserati and Boardwalk Volkswagen.