Automotive Marketing: Boardwalk Volkswagen

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The Volkswagen Jetta Hybrid with its amazing fuel efficiency, turbocharged speed, innovative technology and safety equipment like Electronic Stability Control, anti-lock brakes and six airbags is thinking blue with a green Hybrid car. Brian Ongaro, VP of Sales and Marketing for Boardwalk Auto Group, talks more about the new Volkswagen Jetta Hybrid online. If you want to see the car, visit the Boardwalk Volkswagen showroom at the Boardwalk Auto Group dealership in Richardson, Texas.

Volkswagen has gone a long way since the design and production of a ‘People’s Car’ or ‘Volkswagen’ in the 1930s. Before the war, only wealthy Germans could afford to buy a car and ordinary German citizens got by using bicycles. The German government considered this an opportunity to produce a car every ordinary German family can afford.

The government challenged private companies from the German auto making industry to design and produce a car worth not more than 990 Reischmark or 6 in 1930s dollars, and it should be able to fit two adults and three children. None of the private German car companies were able to build a car with the price tag the German government gave which forced the government to build their own factory and build the car on their own. They commissioned Austrian engineer Ferdinand Porsche, later on the owner of Porsche, to design the very first Beetle. World War II interrupted the commercial release of the car when it had to be retooled to become a war service vehicle. After the war, no one knew what to do with the Volkswagen some even considered the car ‘too ugly and too noisy’ and ‘not worth a damn’ but thanks to the efforts of British Army Major Ivan Hirst the Volkswagen survived and became a symbol of German recovery after the war.  

In the 1950s, the car was a success in America largely in part to witty and memorable advertising created by the advertising firm Doyle, Dane Bernbach (DDB). It was first christened ‘The Beetle’ in a 1968 ad and the name caught on but was not recognized and adopted by the Volkswagen company until 1998 when it actually named its car ‘The New Beetle’.  

As history will show ‘the Beetle’ lived up to its name as the ‘people’s car’ by becoming one of the most popular and iconic cars in the world. This world wide popularity allowed Volkswagen to become the one of the largest car companies that it is today. Volkswagen has since acquired and owns the biggest brands in the auto industry. Under the VW flagship are German carmaker Audi, British carmaker Bentley, the French brand Bugatti, Italian carmaker Lamborghini, and the Spanish concept carmaker SEAT. Volkswagen continues to be a leader in design and function in every category of the automobile industry.

For the latest on Volkswagen visit Brian Ongaro in his blog as he talks more about this popular car brand. He has recently been hired as Vice President of Sales and Marketing by Boardwalk Auto Group, the most reputable source of luxury car brands in the Dallas, Texas area. They have the latest models of the world’s list of luxury cars and you can visit them at Boardwalk Audi, Boardwalk Porsche, Boardwalk Ferrari, Boardwalk Lamborghini, and Boardwalk Maserati.

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