Automotive Marketing - Cars: Buying versus Leasing

When it comes to automotive marketing, perhaps the name Brian Ongaro rings a bell. Brian Ongaro is a man who joined the Boardwalk Auto Group and eventually contributed innovative marketing experience to the company. Just like its founder, Scott Ginsburg, Brian Ongaro gained more experience in broadcast media. In fact, he was appointed as the market manager and executive vice president of AMFM, Inc. in 1997 and the executive vice president of CBS Radio in 2002. After twenty-eight years in the broadcast media industry, he was able to bring organization management knowledge and skills to Boardwalk Auto Group.

Today, you can be part of an automotive marketing team. You just have to be like Ongaro and possess the skills that he has. Also, you should be knowledgeable on the various brands of cars including Ferrari, Porsche, Volkswagen, Lamborghini, Maserati, and Audi.

In addition, you should be able to reach a wide range of audiences so you can introduce different automobile models, as well as provide information to them. You can make use of social networking sites, print ads, and direct mail amongst other marketing methods.

Moreover, you should know the pros and cons of leasing and buying a car. If you really plan to take on automotive marketing, you should be able to provide answers to your customers regarding this matter. As you know, leasing and buying have their own sets of advantages and disadvantages. See to it that you guide your customers well. Otherwise, they will no longer believe in you and you may fail in your profession. The economy is not doing so well at the moment, so it is really important to make the most of the available budget.

For some people, owning a car is better than having to lease it. This is especially true for people who live far away from their workplace or whose jobs require that they travel a lot. On the other hand, some people may be better off leasing a car than buying one. These people are usually the ones who work at home or live near their workplace. Walking, taking a cab, or taking a bus to work may also be more ideal for some people since paying fare is cheaper than paying for gas. Again, the pros and cons of each option depend on the needs and lifestyle of the person.

When you buy a car, you will have to make several payments but the car will be yours. The greatest benefit of buying a car is that you will get to own the car and be free to sell it any time you want. The insurance limits on your policy will be lower compared to when you lease. You will also be free to rack up the mileage without any restrictions or penalties. However, you should realize that the monthly payments for buying a car are higher than for leasing one. You may also need to place a down payment; this could make initial out-of-pocket costs higher.

When you lease a car, you will also need to make payments but the car will not be yours unless you purchase it for its depreciated value. There are lower out-of-pocket costs and little or even no down payment at all, and the monthly payments are lower. However, your ownership of the car is limited.

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Automotive network marketing survey

ultra-Qi Cheng respondents sustained attention to car information

The survey shows that 73.4% of the respondents have been concerned about the auto information. More than half of respondents were concerned about the car category for the price, evaluation, promotion and the new car market. From the population characteristics change, the respondents plan to purchase more attention to price and promotion information.

The network is becoming more common today, the Internet has become the consumer the most important access to information, the respondents to obtain the type of site of automotive information portal auto channels and vertical professional automotive Web site.

3, buy and test drive is the most attractive network activity of the respondents

Currently, the network has become the most important channels of access to information has also become an important part of the manufacturers marketing natural.

Network of information explosion, attention, and stimulate users to participate in interactive online marketing could be considered a better spread. The survey shows that 47.5% of respondents would participate in the Group Buy, Second, online activities to attract respondents for the test drive, and online booking cars and hot topic discussions. Further analysis, we found that the buy activities and online vehicle activity within one year of the first purchase of the respondents plan to purchase more attractive.

4, nearly half of respondents online shopping of automotive related products

In recent years, with the popularity of online transactions gradually for people to accept.

The survey shows that nearly half of the respondents purchased on-line car related products, but mainly to the automotive supplies and accessories.

At the same time, respondents network to buy a car related products focused primarily on factors trading platform reliability, service protection, product quality and price.

Respondents believed that the types of models is more suitable for the network to buy  This problem is somewhat difficult for the majority of no real online shopping experience in vehicle products of the respondents, therefore, that "all OK" to consider the respondents accounted for a certain proportion. But by the breakdown of comparison, we found that the change of the respondents plan to purchase more popular well-known brands and has a price models.

Fully visible in the network is becoming more common today, the Internet has become the most important medium for people to obtain information. A high degree of concern of the car class information in the ordinary consumers, the consumers of different types of preference information on various types of vehicles is slightly different,Main products: car dvd player  with good quality.  but the difference is small, price, evaluation and promotion of information is the most talked about the first three types of information . Automobile portal channels and specialized vertical automotive Web site is the site of the most talked about cars. Buy, test drive and on-line car is the most attractive to consumers online interactive activities.

In the network at the same time become a major information media, online shopping for people to accept. Nearly half of respondents have online shopping experience of the automotive-related products, but mainly to the purchase of automotive supplies and accessories, vehicle as a large consumer purchase process is more complicated, so the proportion of vehicle online shopping is currently very little. For consumers, a good reputation, well-known brands and price models more excited Portal purchase desire.

 

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The Use of Automotive Online Marketing for Used Car Dealers

Sales and marketing in the automotive industry has undergone an overhaul. Brand retailers and dealers have various showroom branches in different states. Showrooms display a variety of a company's car products – SUVs, sedans, coupes, wagons, and sports cars. Years ago, buyers had to visit showrooms and car exhibits to check on the latest car models. Modern automotive marketing now provides a more convenient car display to prospective buyers. Now, buyers can check on brand offerings through online automotive marketing.

Car dealers use the internet as a primary communication tool for online automotive marketing. Websites of automotive marketers have tabs for advertisements, sales, car purchase tips, dealership links, and available car products. Buyers can browse on latest car models through these tabs. They can purchase cars through online sales option.

Unlike conventional marketing, online automotive marketing provides a convenient avenue for selling and buying vehicles.

In Orange County, dealers use this to expand their target market. Websites enable them to reach out to prospective buyers in other regions. Dealers indicate contact details in websites for customer inquiry. Buyers can inquire about available vehicle products regardless of their location. Online automotive marketing enable buyers to do intensive research on their chosen car brand and model. In the same way, they can compare and contrast price offerings. Dealers specify price quotations through manufacturer suggested retail price.

Furthermore, online automotive marketing enables buyers to select finance options for car purchase. A used car dealer Orange County presents financing options in websites.

Finance options include credit cards, cash advance loans, and cash payments. Some dealers accept payment through Paypal. Credit card and cash advance payments have a higher cost for car purchase. Credit companies add a measly amount for the use of card and loan payments.

A used car dealer Orange County incorporates warranty service options in their websites. Warranty services are useful for subsequent repair and renovation of used cars. Dysfunctional engines, car batteries, and spare parts can be brought back to car dealers. Car dealers provide free services for restoration of normal vehicle condition. A warranty guarantees automotive technical support and service after purchase.

Recently, there is an increasing number of used car dealer Orange County who use online automotive marketing. The internet is an effective tool for car sales and purchases.

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Automotive Marketing: Boardwalk Maserati

The green revolution is catching up on the automobile industry with car companies making fuel consumption a requirement in designing their new car models. Maserati is going green with the redesigned Maserati Quattropole installing downsized a V6 and V8 engines with a stop-start technology that will reduce fuel consumption by as much as 15 percent, a first for a four door luxury car. Boardwalk Auto Group one of the largest luxury car dealerships in the Texas area has the Maserati Quattropole in their Boardwalk Maserati showrooms. Brian Ongaro, the Vice President of Sales and Marketing of Boardwalk Auto Group and their team of sales and technical professionals will give you the information you need about the Maserati brand.

Maserati is the family name of a group of Italian brothers who built and drove winning race cars in the beginning of the 20th century.

The Maserati brothers first worked with the Diatto Company. They developed and raced winning race cars for the Diatto Company. When Diatto decided to stop production of their race cars in the 1920s the Maserati brothers decided to produce their own race cars. In 1926 the first Maserati race car was built and it won the Targa Florio race. This started a long and illustrious tradition of building winning race cars under the Maserati name. It was at this time the emblem of the company, the Trident, was designed by one of the Maserati brothers and it has been the company’s logo ever since.

The brothers continued to build and drive winning race cars from the 1920s to the 1940s building a very good reputation for the brothers and Maserati in the car racing industry. This is why even when they sold their shares to the Orsi Family in the 1930s, the Maserati brothers continued to be involved in the production of Maserati cars. Until the war intervened Maserati was a leader in the race car circuit. After the war, they started building race cars again developing trailblazing race car technology that saw numerous victories for the Maserati team in many racing events. This was cut short when tragedy struck during the 1957 Mille Miglia race, an event that forced Maserati to stop producing race cars altogether.

This started the development of Maserati road cars which produced the 6 cylinder 3500 2+2 coupé, the V8 powered 5000, the Sebring, the Mistral coupé, the Spider, and the company’s first four door, the Quattroporte. Maserati saw a slump after having been acquired by Citroen and then by Alessandro de Tomaso. It was not until Fiat came into the picture in 1993 that Maserati experienced a surge in its production of well-designed, fast, powerful luxury cars. With Fiat it was able to produce the 3200 GT, a two door coupé whose engine can make the car go from 0 to 60mph in 5.5 seconds, re-introducing Maserati’s tradition for speed in the luxury car industry. In 1997, its arch-rival Ferrari bought 50 percent of the Maserati shares from Fiat and in 1999 completely owned the Maserati brand making it the Ferrari luxury brand. With a fresh infusion of Fiat and Ferrari technology, Maserati regained ground with the production of top sellers such as the MC12 road supersports, the GT racer which had an Enzo Ferrari chassis and engine under its hood, and the luxury saloon Quattroporte with V8 engine. Maserati has since been welcomed back in the States and is one of the most popular luxury car brands to date. They have also been seen in the racing circuit again with the Maserati Trofeo winning races keeping with the tradition of the Maserati name.

If you are a Maserati fan, Boardwalk Maserati is the showroom to visit. The staff of Maserati technicians and sales people are waiting to give advice and information on any sales or leasing question. Boardwalk Auto Group is one of the largest luxury car dealerships in the Texas area. Sales and Marketing is headed up by Mr. Brian Ongaro, Boardwalk’s Vice President of Sales and Marketing. They are a group of the most highly trained professionals in the luxury car industry.



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Automotive Marketing: Boardwalk Porsche

‘Evolution not Revolution’ this is the Porsche 911 Carrera design philosophy and Porsche is keeping the tradition alive with a new seventh generation edition.  To get a glimpse of the latest design of the legendary car visit Boardwalk Porsche in Plano, Fort Worth and Dallas, Texas. Brian Ongaro, Vice President of Sales and Marketing for Boardwalk Auto Group will be able to answer any inquiry about the Porsche line of luxury sports vehicles whether it be the Porsche Carrera, the Porsche Boxster, or the Porsche Cayman, or their sport utility vehicle the Cayenne or Panamera. Visit the blog at the Boardwalk Auto Group website.

Porsche is a German car company founded by Austrian Engineer Ferdinand Porsche, the man who also designed the iconic Volkswagen or ‘People’s car’ later on renamed ‘the Beetle’. This close relationship between Porsche and Volkswagen, they shared designers and engineers, explain some of the design similarities of the two car brands, such as the use of air-cooled rear mounted engines as well as the rounded shapes and compact design.

The similarities will end there because whereas the Beetle became identified as a laid back but stylish road car the Porsche became the most powerful brand in the racing car industry. A well respected brand in the motor sports world having earned some 28,000 victories in various racing competitions since the company started producing these sports cars. It continues to design and produce racing cars and is considered to be the largest race manufacturer in the world.

What is the right way to pronounce the name Porsche? This is an unusual trivia because a lot of people are not aware of the proper way to pronounce the name of the number one sports car in the world. In the United States and most English speaking countries it is acceptable to pronounce it as ‘porsh’. But the proper way to say it really is ‘porschwa’ because the German language does not have a silent ‘e’ and words ending with the letter ‘e’ are usually pronounced with an unaccented ‘schwa’.  

Continuing its leadership role in the automotive industry Porsche is also in the forefront of developing hybrid technology, in collaboration with Japanese automaker Toyota. This collaboration resulted in the production of the Cayenne, the very first Hybrid sport utility vehicle, the Panamera, a four door hybrid vehicle and they have also managed to incorporate hybrid technology into their two-seater sports car 918 Spyder.

For more information on the latest from Porsche, visit one of the largest luxury car dealerships in Texas, Boardwalk Auto Group. Visit Boardwalk Porsche and know more about the latest Porsche models that are on sale, or for lease to every Porsche or luxury car enthusiast. Brian Ongaro, Boardwalk Auto Group’s new Vice President of Sales and Marketing and his staff of sales and technical specialists are available to provide any information you need about the luxury car brands at Boardwalk Porsche, Boardwalk Ferrari, Boardwalk Lamborghini, Boardwalk Maserati and Boardwalk Volkswagen.

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Automotive Marketing: Boardwalk Audi

German luxury car maker Audi AG is releasing their 2012 version of the Audi TT in the U.S, this year. The new Audi TT RS will prove to be a faster version of its European counterpart with an extra 20 HP from its turbo charged 2.5 liter 5 cylinder engine. The car can go from 0 to 60 mph in under 5 seconds. Boardwalk Auto Group is one of the largest luxury car dealer groups in Texas and are staffed with the most knowledgeable sales and technical professionals in the business to give you the information you need on anything Audi. They have the latest and most popular Audi car models in their Boardwalk Audi showroom. Brian Ongaro, the new Boardwalk Auto Group Vice President for Sales and Marketing leads the team of Boardwalk marketing professionals in bringing you the latest luxury cars in the market.  

Audi AG has had a long and illustrious career in the luxury and race car world.

The very first Audi, the Audi Type A Sport Phaeton, was built in 1910 by August Horch & Co.

The story of how Audi got its name is an interesting one. August Horch, after striking up on his own, was barred by his former company to use his name in any of his automobiles. One night he invited a few of his friends to think of a name for his new car company. As they discussed, his son who was studying Latin in the room and listening to the conversation, interrupted his father and his friends to suggest the name ‘Audi’. He explained that since ‘Horch’ in German means ‘Hark’ or ‘to hear’ it would make sense to use the Latin interpretation ‘Audi’ which means ‘to listen’. They considered it a brilliant idea and adopted the name instantly.

August Horch continued to run his company until the 1920s when he decided to sell it to Jorgen Rasmussen, owner of the German car company Dampf-Kraft-Wagen (DKW). A decade after that, in 1932 Audi became part of the Auto Union. A group of four German car companies composed of Horch, DKW, Wanderer, and of course Audi. This is where the four rings, which eventually became the Audi badge, got developed to symbolize the four Auto Union companies. The first ring represents Audi, the second DKW, the third Horch, and the fourth Wanderer. Auto Union, however, used the four rings only on their race car models not their road car models. This is why Audi as a car brand remained unknown to car buyers until the 1970s. This is when Volkswagen bought 99 percent of the company and introduced the Audi brand to the United States with the Audi 100, the Audi 50, and the Audi 80.

A decade after that the very first Audi performance car and rally racing car was released to the market, the Audi Quattro. With its permanent all wheel drive it went on to win many rally races. Its success proved the viability of all-wheel drive race cars and established Audi as a dominant race car brand. The Audi Quattro’s performance in rally races elevated the Audi brand into a leader in automotive technology. After earning the admiration of the car industry with a succession of popular car designs Audi soon aimed to develop cars that can compete with fellow German luxury car brands Mercedes-Benz and BMW. This ambition bore the Audi V8, a prettier version of the Audi 100 fitted with a new engine. It was during this time Audi hit a rough patch and encountered consumer complaints about unintended acceleration on their cars. They have since fixed these problems and acquired better technology in the construction and development of their car models. They lead in the development of car body shells with the 100 percent galvanized car which prevents car corrosion. The full body zinc coating on Audi cars prevents rust and increases the durability of the cars by more than 12 years. Another car technology contributed by Audi is the use of aluminum space frame which was introduced by the Audi A8 which makes it the lightest all-wheel drive car in the luxury segment.  

If you have had an Audi in your wish list for some time now then hurry and go to the Boardwalk Audi dealership to order and know more about the new Audi TT RS and other Audi car models you may want. Brian Ongaro, vice president for sales and marketing at Boardwalk Auto Group and the team at Boardwalk Audi are waiting to give you all the information you need to know everything you want to know about any Audi car model.



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Marketing Strategies For Automotive Repair Shop

If you own a business and you want to invest for something new, it is best to choose for automotive repair shop especially if your current business is connected with this kind of industry. However, before engaging with this kind of business, you must know the proper marketing strategies first so that you can be at peace that what you are planning to invest will turn into success.

Nowadays, the industry of automotive is one of the most established businesses globally. Since every person worldwide use cars and other vehicles in their everyday life, the business for repairing their autos can secure your future.

As mentioned above, you need to know the marketing about this kind of business. Do not worry because these strategies are very easy to follow and carry out. Some of the most useful marketing strategies for your automotive repair shop are the word of mouth, direct mail, creating website or blog and press release.

One of the oldest and known strategies when it comes in marketing your business is the word of mouth. This is absolutely a proven technique as one of the consistent form of marketing. Once you have customers that have been satisfied with your work, they will possibly tell it to their friends who are also looking for best services when it comes in repairing their cars.

The second marketing strategy is through direct mail. You can send postcards and mails within your neighborhood and this can help you promote your business with the possible clients that will soon need your services.

The third marketing strategy in this business is to create website or blog. Since the Internet is a place where almost people go to search and look for several things, you can also use it to promote your business. There a lot of individuals surf the net just to look for repair shops that can fix their cars. You can even write detailed information with regard to automobiles and even some reviews about it. With this way you can promote your business in bigger audience.

The last marketing strategy is through the use of press release. You can do it either off-line or on-line. When you do it off-line all you have to do is to write a good press release with regard to your business and send it to any local newspapers. With online, you also do the same and post it on your website or blog.






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Automotive Marketing: Boardwalk Volkswagen

The Volkswagen Jetta Hybrid with its amazing fuel efficiency, turbocharged speed, innovative technology and safety equipment like Electronic Stability Control, anti-lock brakes and six airbags is thinking blue with a green Hybrid car. Brian Ongaro, VP of Sales and Marketing for Boardwalk Auto Group, talks more about the new Volkswagen Jetta Hybrid online. If you want to see the car, visit the Boardwalk Volkswagen showroom at the Boardwalk Auto Group dealership in Richardson, Texas.

Volkswagen has gone a long way since the design and production of a ‘People’s Car’ or ‘Volkswagen’ in the 1930s. Before the war, only wealthy Germans could afford to buy a car and ordinary German citizens got by using bicycles. The German government considered this an opportunity to produce a car every ordinary German family can afford.

The government challenged private companies from the German auto making industry to design and produce a car worth not more than 990 Reischmark or 6 in 1930s dollars, and it should be able to fit two adults and three children. None of the private German car companies were able to build a car with the price tag the German government gave which forced the government to build their own factory and build the car on their own. They commissioned Austrian engineer Ferdinand Porsche, later on the owner of Porsche, to design the very first Beetle. World War II interrupted the commercial release of the car when it had to be retooled to become a war service vehicle. After the war, no one knew what to do with the Volkswagen some even considered the car ‘too ugly and too noisy’ and ‘not worth a damn’ but thanks to the efforts of British Army Major Ivan Hirst the Volkswagen survived and became a symbol of German recovery after the war.  

In the 1950s, the car was a success in America largely in part to witty and memorable advertising created by the advertising firm Doyle, Dane Bernbach (DDB). It was first christened ‘The Beetle’ in a 1968 ad and the name caught on but was not recognized and adopted by the Volkswagen company until 1998 when it actually named its car ‘The New Beetle’.  

As history will show ‘the Beetle’ lived up to its name as the ‘people’s car’ by becoming one of the most popular and iconic cars in the world. This world wide popularity allowed Volkswagen to become the one of the largest car companies that it is today. Volkswagen has since acquired and owns the biggest brands in the auto industry. Under the VW flagship are German carmaker Audi, British carmaker Bentley, the French brand Bugatti, Italian carmaker Lamborghini, and the Spanish concept carmaker SEAT. Volkswagen continues to be a leader in design and function in every category of the automobile industry.

For the latest on Volkswagen visit Brian Ongaro in his blog as he talks more about this popular car brand. He has recently been hired as Vice President of Sales and Marketing by Boardwalk Auto Group, the most reputable source of luxury car brands in the Dallas, Texas area. They have the latest models of the world’s list of luxury cars and you can visit them at Boardwalk Audi, Boardwalk Porsche, Boardwalk Ferrari, Boardwalk Lamborghini, and Boardwalk Maserati.

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