Translation services for the automotive industry in Austria

Austria has emerged as a driving force behind Europe’s automotive industry.  

Numerous global automotive manufacturers and component suppliers are continually setting up new and substantial investment and development projects in Austria.

Automobiles and automotive components made in Austria are particularly in demand around the world: the export ratio is about 90%.

The prime export destinations are the European Union and the United States.

Austria is also home to about 80 international automotive suppliers.

The business and research communities are closely linked in Austria. Component suppliers, motor vehicle manufacturers, service providers and research institutions work together in clusters and competence centers and exploit innovations.

The three most important automotive clusters located in Upper Austria, Styria and the Vienna Region promote strategic partnerships and support the automotive industry’s developments and effective competitiveness.

Professional automotive translation services could become a competitive advantage as well because will help the industry to expand further.

And in reality, to compete effectively on the global market, Austrian-based automotive OEMs and automotive suppliers invest huge sums of money to make sure that their materials are all translated accurately and in a process-optimised manner.

Translation services requirements for the automotive sector

For one of the biggest industries in Austria professional translation services is not an option, but a necessity.

The Austrian automotive industry must make technically complex products easy to be produced, sold, serviced and operated for millions of professionals, agents, service centers and customers around the globe by:

Providing training and user materials in different languages to its international workforce
Providing all production and maintenance documents into the languages of the professionals who will produce, maintain and service the automotive industry products
Providing customer-facing documents into in the respective languages of the markets in which its products are sold
Meeting the legal, language and cultural preferences and local customer preferences on different markets.

Automotive translation expertise and terminology

All the key areas of the Austrian automotive industry - design, engineering, manufacturing, production, sales and marketing require professional multilingual translation and localisation services.

Automotive translation can cover everything from technical service manuals and mechanical instructions translation, catalogues and warranty books translation, legislation and patents translation, to marketing materials and website translations.

Automotive technical documents translation

Technical translations for the automotive sector in particular must be translated by professional translation experts who have a technical understanding of the key automotive terminology, abbreviations and colloquialisms.

It is also important to have an understanding of related engineering sectors such as industrial equipment, mechanical engineering, electronic engineering and telecommunication.

To ensure the consistency of automotive translation, automotive translators must have access to industry-specific translation memories and dictionaries and up-to-date knowledge of the latest developments in the automotive industry.

 

Automotive non-technical documents translation

Besides the need of technical documents translation, the automotive industry in Austria requires translation of many non-technical documents as well.

Legal translations: Translation of cooperation and maintenance contracts, translation of licenses, translation of legislation and implementing rules.
Advertising translations: Translation of websites, translations of brochures, advertising campaigns and other commercial materials.
Corporate translations: Translation of bid and tender documentation, translation of Expression of Interest and  Request for Proposals, translation of annual reports, translation of crew training and internal communication.

Industry-specific terminology is a given so it is essential to select professional translators who have suitable qualification and experience of translating in the relevant field (technical translation, legal translation, advertising translation and etc.) as well as extensive experience with OEMs.

It is imperative for Austrian-based automotive business to use language services provided by a translation company that is experienced and well-versed in automotive language translations.

For example, translation company EVS Translations: a full-service translation company with a global presence and over 20 years experience and processes in line with ISO 9001.   

Automotive translation is one of the key areas of expertise at EVS Translations which has master agreements with OEMs and Tier 1 suppliers.

Each key account has its own project manager who stipulates the individual workflow, coordinating the internal IT and vocabulary teams (who do preparatory work before the work is handed on to the automotive translator teams) and internal quality control. As EVS Translations has a large in-house team of translations and proof readers, almost 95% of all translation and work is done in-house.

EVS Translations have the resources and experience to complete even the most challenging automotive translation projects (high volume, tight deadline, multilingual, IT resources). Visit evs-translations.com

 

 

 

Related Automotive Industry Articles

Read More

Translation Services Along The Automotive Supply Chain

Auto manufacturing is more international than ever with newcomers like India and Korea the latest new members of the global auto industry.
As the automotive OEMs break into new markets and new manufacturers emerge, this leads to a development and relocations for the key Tier 1 and Tier 2 sub-suppliers that aim to be within a close proximity of their customers.
How to sift through the impressive amount of information about auto parts (both made by the manufacturer or from independent aftermarket manufacturers) is more important than ever.
Supporting and developing the potential worldwide markets of auto parts depends on clear, informative and accurate translations for every link in the wide parts suppliers' network.
Each link between an OEM and a supplier is a connection. The suppliers of the automotive industry are being shown the way by the OEMs, which specify which technologies and business practices must be implemented.
In order for the suppliers and the OEM to collaborate efficiently they need to share precisely translated and interpreted information.
Automakers are constantly under pressure to identify consumer preferences and expectations; determine reliability and performance standards of vehicles; government trade, safety, and environmental regulations; implement new technologies and gain new market shares.
The implications of these factors are vast along the automotive supply chain.
Traditionally, the automotive supply chain integrates five major groups of players:

original equipment manufacturers (OEMs) that design and assemble the vehicle,
first-tier suppliers that manufacture and supply components directly to the automaker,
sub-tier suppliers that produce some of the individual parts that would be included in a component manufactured by a first tier supplier,
raw materials and infrastructure suppliers,
engineering firms, dealers and advertising agencies.


To better understand the complexity of an automotive supply chain:

A typical supply chain in the automobile industry consists of thousands of companies.
A typical motor vehicle consists of approximately 15,000 parts and accessories that must be compatible and integrated.


Because the automotive industry supply chain management is part of a much larger network of international OEMs and with smaller national independent manufacturers servicing the industry, translation services must be honed to the different nuances and needs of each of the language markets and participants in the supply chain.
The automobile translators should be able to support clients throughout the automotive supply chain. The translators should be able to understand the requirements and language needs of OEMs, automotive parts suppliers, advertising agencies, dealers, engineering firms, etc.


For a successful communication between the automotive supply chain links, an automotive translation services provider shall:

Hire professional translators that have knowledge across diverse technical fields.
These fields include, but are not limited to: mechanical & electrical engineering, automation technology, electronics and microelectronics, navigation systems, board computers, wiring, air conditioning, paneling, service and diagnostics.
This would ensure that all the technical terms used in the translation are in accordance to the standards familiar to the local market assembly workers, mechanics, engineers, suppliers and end-customers.

Hire in-house native speakers that have knowledge in logistics, finance, R&D research, marketing, insurance, client relationships, etc.
By being able to effectively communicate both upstream and downstream, a supplier can better integrate its actions to work seamlessly to meet the needs of a client company on any terms, instead of the terms of business being dictated by language barriers

Ensure that all translators used for an automotive translation project have shared real-time access to dictionaries, specialised glossaries and translation memory systems.
And in cases when the customer provides its own translation support tool, to held training courses and teach automotive translators how to use it.
Apply stringent project management and quality assurance control.
Assigning a Subject Matter Expert (SME) to the automotive translators' team and appointing multiple translation quality managers to perform internal quality control procedures through all the stages of the translation project which also covers the computer-based translation processes.

Obviously, translators involved in automobile translation projects need to not only understanding the technical aspects of the products they are dealing with, but must also be aware of the market in which they are being marketed. The difference between technical language and market/retail language is large and important.
The best practice will be the integration of a translation company in the supply chain processes. When working at several levels of the automobile supply chain i.e. for OEMs and suppliers, the language service provider will get familiar with the internal glossary and preferred vocabulary terms, translation support tools and style guides and will successfully apply the language requirements from one link of the chain to another.
It's always best for the translation services provider to be embedded into the manufacturing supply chain in order to be able to aptly understand it from inside and accurately interpret the important aspects of the lucrative international auto parts industry and its successful marketing.

Read More